METROPOLIS BY IVAS AT FUORISALONE 2016 WITH BERLONIWHERE Berloni Showroom, via Albricci 7 –Milan WHEN Permanent Exhibition: from 12 to 17 april Live Performance: 13 and 15 april from 6 to 10 p.m.
The appointment is at Via Albricci: central area of Milan and hub of the world’s most important companies in the furniture and design industry, where are protagonists of the Fuori Salone 2016 the very central nearby streets, between Missori and Duomo, the nerve center of events, conferences and meetings of the Milan Design Week.
Decorative finishes Metropolis by Ivas are the stunning backdrop to Berloni furniture and every effect gives every single room a special atmosphere that makes the main showroom of the Italian group a unique location.
In this space where the rooms live in symbiosis with the decorations that characterize them, Metropolis will be the star of two live application performances in collaboration with Tiberius Andreoletti master decorator, interpreting the decorative surfaces as true works of art.
A “COMMON” THOUGHT FOR A “UNIQUE” PARTNERSHIP
The established partnership between Metropolis and Berloni is rooted in the many similarities that bring together the two companies. The philosophy is the same: the kitchen, and environments that are an expression of it, is a synesthetic experience, the meaning of which is expressed through different sensory events, such as the decorative collections proposed by Metropolis, multisensory, material and enchanting. The approach to the market is also the same: Berloni, as Metropolis, expresses an international vision that made the brand the symbol of the Italian lifestyle in the world, telling an Italian story: a story of life, home and Made in Italy style.